The challenge: Learning 10 things from my inbox in one day that are worth sharing with you. Here’s what I found… 1: Test before sending or look like an idiot. I received an email from [PRODUCT NAME] that read, “You
When someone signs up to your newsletter, do you take them to a ‘thank you for subscribing’ page? Maybe you shouldn’t. If they signed up from a pop-up, there’s a good chance they weren’t done reading the page they were
These are the calls to action I’ve found convert the most consistently for my business – your results may vary. “Join Now” – direct and creates a sense of urgency. It prompts immediate action and is effective for membership-based or
You want to send an email to your list promoting the Super Duper Excalibur Product, but you don’t know what to say. Here’s an idea: Find the current day of the month on this list, give or take a day.